"The Ovale collection strives to be original, but it also wants to be rustic and traditional. We set out in pursuit of delicate expression. This composition speaks about every day life, about breakfast, lunch, about everyone getting together for dinner. There is a desire for simplicity”.
He then coined a new expression to describe Alessi, a likeness that appeals to me: "For me, Alessi is very similar to the operation described in Tim Burton's "Willy Wonka and the Chocolate Factory." A wonderful factory where Alessi produces cakes and sweets."
Let's say, with this collection, that we tried to reach a balance: a project that's not too sweet, I'd say it's rather delicate”.
Delicate, slightly expressive, simple, almost neo-primitive, deliberately saying "Hold the sugar!", the complete table service, "Ovale", marks the entry into the Alessi catalogue of the two brothers from Brittany. I am very grateful to them not only for this beautiful project - with its subsidiary expressiveness, I'm sure it will find its way among the major "pièces de resistence" (main courses) of our catalog - but also for having coined, defining a "producteur de sucrerie" (candy maker), a phrase worthy of Starck's definition in the 80s, "Alessi est un marchand de bonheur" (Alessi is a merchant of happiness).